In the big four consultancies there is a collection of people who sit under the title of 'Risk Management' and their job is to review contracts to prevent the omission of clauses that would protect the firms during legal disputes with their clients.
They are a special breed of people, genetically harvested from secret laboratories that take as inputs a series of ingredients to make a magic sauce. Those ingredients are basically the polar opposite of anything that delivers you a high Net Promoter Score from a client.
Nettles, wasps, punnets of out of date raspberries, and sticky tape rolls where you can't find the join to use them properly. That's the sort of stuff that goes into making these people.
I may have mentioned this before but I've always found the fate of Judas to be the Achilles' Heel in the Bible. If he didn't betray Jesus, then according to Christian doctrine, Christ wouldn't have died for our sins. And been resurrected to show us what a cool guy Jesus was. So Judas had a job to fill - and he still ended up in Hell. Tough gig.
Anyway, I may have digressed. The problem with aligning a strategy house with a 150 year old audit firm is that the DNA of the organisation is very much anti-risk and that comes with a twin called anti-innovation. If risk management had their way the brand strapline should be something like 'Oooh, I wouldn't do that if I were you'.
Hardly 'Just do it'.
You better not let them find out you posted this.